Spend some time defining your target audience. Use chatbots to deliver content to users.īefore you start creating your Messenger strategy, you’ll want to map out your campaigns and the reasons your brand will be using Facebook Messenger in the first place.Ideas for using Facebook Messenger for business.Choose your preferred messaging option.Enable the message option for your page.Now that you understand the importance of using Facebook Messenger for your business it’s time to set up Facebook Messenger and get busy creating your messaging campaigns.
Messenger for facebook page how to#
Related: A beginner’s guide to social media for small business How to get started with Facebook Messenger for business In fact, most consumers prefer live chat to other forms of communication, the live chat abilities of Messenger can give you 15 times more engagement than other channels, like email. Maybe you’re already using Facebook’s native advertising platform to expand your reach, but you’re looking for a better way to deepen your customer relationships.įacebook Messenger for business gives you an entirely new way to engage with your customers. Using Facebook Messenger for business gives your brand a chance to meet your customers where they’re at. So, your users are much less likely to leave the platform, compared to other apps you’re using to communicate.
Messaging apps also have a much higher user retention rate, than other mobile apps.
Messenger for facebook page plus#
If you’re already active on social media, this is another app that can help you grow your business.Ĭombine the overall reach of messaging apps like Facebook Messenger, plus the lack of other business competition, and the one-on-one communication abilities, and you have the perfect storm. In fact, Messenger is bigger than Snapchat, Instagram and Twitter combined. The growth of messaging apps has outpaced even the fastest growing social networks in recent years. More than 20 billion messages are exchanged between people and businesses every month. The messaging tool has grown to become a crucial part of a lot of brand marketing strategies. Why your business needs Facebook Messengerįacebook Messenger used to primarily be a way to message your family and friends. It could be the hidden gem you’ve been looking for to transform how you engage with your customers and run marketing campaigns.īelow you’ll learn how Facebook Messenger for business can be a powerful tool, how you can get started, and some examples of how it can be used to enhance support, transform your advertising, and much more. What once began as a messaging tool for family and friends, has now become a powerful way for businesses to communicate with their customers. Let’s talk about Facebook Messenger for business. You can also drag and drop files from your desktop straight into the chat window.What would tapping into an ecosystem of 1.3 billion users do for your business? A lot of business owners are unaware of an untapped feature of Facebook. Other options, like attaching photos or sending audio clips, are at the bottom surrounding the text entry box. Above the latter are the ‘call’ and ‘camera’ buttons for audio and video chats, respectively, which are a bit hidden in the top right corner. The Messenger page (opens in new tab) lists conversations on the left, the selected conversation in the center, and contact details on the right. You can also access this by clicking on the ‘Messenger’ button at the top of the browser and scrolling to the bottom of the drop-down menu to click “See All in Messenger” to open the dedicated Facebook Messenger site. You can also use the cog ‘settings’ button to open the chat up in the dedicated Facebook Messenger page. The cog ‘settings’ button lets you mute, ignore, or block unwanted conversations, or open the chat up to a group. Aside from exchanging text messages as you would any other platform, you can click the camera button or phone button at the top to jump into a video or audio call, respectively. As previously mentioned, you can access conversations within the social network by clicking the word bubble-shaped ‘Messages’ icon in the top bar to open a drop-down menu of your recent conversations.Ĭlick on a conversation and it will appear in a small window on the bottom of the window. On desktop, Facebook Messenger is easy to use once you’ve logged in to Facebook. How to use Facebook Messenger in the browser In the Facebook Messenger mobile app, click ‘Not on Facebook?’ and input your phone number, as this guide (opens in new tab) describes. (Desktop and web users are out of luck, sadly.) If you don’t want to sign up, good news – you don’t have to on mobile.
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